What Should Restaurants Put on a Link in Bio Page?

A customer discovers your restaurant on Instagram.

They love the photos.

They watch a Reel showing your signature dish.

They visit your profile.

Then they tap the link in your bio.

What happens next often determines whether they become your next customer.

Many restaurants lose potential business because their bio page creates unnecessary friction. Customers struggle to find the menu, booking system, delivery options, or even the restaurant's location.

A well-designed link in bio page removes those obstacles.

Instead of forcing visitors to search across multiple websites and apps, it brings everything together in one place.

Why Restaurants Need a Link in Bio Page

Instagram only allows one clickable link in your profile.

For most restaurants, one link simply isn't enough.

Customers may be looking for:

• Your menu

• Table reservations

• Online ordering

• Delivery options

• Opening hours

• Google Maps

• Catering information

• Private event enquiries

Without a dedicated bio page, you're forced to constantly change your Instagram link depending on what you're promoting.

A link in bio page solves this by giving customers one permanent destination that organizes everything they need.

If you haven't optimized your Instagram profile yet, start with our guide on Instagram Bio for Restaurants . Your profile and bio page should work together to guide visitors from discovery to reservation.

Decide Your Primary Goal First

Before adding links, ask yourself one simple question:

What do I want customers to do most often?

For different restaurants, the answer may vary.

A fine dining restaurant may prioritize reservations.

A café may want customers to view the menu.

A takeaway restaurant may focus on online ordering.

Everything else on your page should support that primary goal.

When every button competes equally for attention, visitors often hesitate instead of taking action.

Every Restaurant Should Include These Essentials

While every business is unique, most successful restaurant bio pages include several core elements.

Digital Menu

For many visitors, this is the first thing they'll look for.

Your menu should:

• load quickly

• work well on mobile devices

• stay up to date

• be easy to read

Avoid outdated PDF menus whenever possible.

Reservations

If customers need to reserve a table, don't make them search for the booking button.

Whether you use OpenTable, Resy, SevenRooms or your own reservation system, place it near the top of your page.

Reducing even one extra click can improve completed bookings.

Online Ordering

Online ordering has become an important revenue stream for many restaurants.

Include direct links for:

• Pickup

• Delivery

• Family Meals

• Catering Orders

Whenever possible, encourage customers to order directly before sending them to third-party delivery apps.

Maps and Directions

Many first-time customers discover restaurants through social media.

Help them find you quickly by including:

• Google Maps

• Apple Maps

One tap should be enough to start navigation.

Contact Information

Although online ordering continues to grow, many customers still prefer calling for:

• large group bookings

• birthday celebrations

• catering

• private events

• allergy enquiries

Your phone number and email should always be easy to find.

Don't Forget Your Best Promotion

Every restaurant usually has one offer that deserves extra attention.

Examples include:

• Happy Hour

• Weekend Brunch

• Seasonal Menu

• Live Music

• Kids Eat Free

• Chef's Special

Highlight one primary promotion rather than several competing offers.

Clear priorities almost always outperform crowded pages.

Learn From Restaurants That Do It Well

One of the easiest ways to improve your own page is by studying successful examples.

Different businesses organize their bio pages differently.

A bakery has different priorities from a steakhouse.

A food truck operates differently from a luxury restaurant.

That's why we've collected Best Link in Bio Examples for Restaurants to show how different restaurant types structure their pages for maximum clarity and customer engagement.

Build Trust Before Customers Visit

Restaurants compete on more than food.

Trust plays an enormous role in dining decisions.

Your bio page should make it easy for visitors to see:

• Google Reviews

• TripAdvisor ratings

• Customer testimonials

• Awards

• Media features

These trust signals often provide the confidence people need before trying a restaurant for the first time.

Include Catering and Private Events

Many restaurants hide one of their most profitable services.

If you offer:

• Corporate catering

• Wedding catering

• Birthday parties

• Private dining

• Business events

those services deserve their own section on your bio page.

Large-event customers often generate significantly higher revenue than everyday diners.

The easier it is for them to discover these services, the more enquiries you're likely to receive.

Common Mistakes Restaurants Make

Even well-designed restaurants often make simple mistakes on their bio pages.

Fortunately, they're easy to fix.

Too Many Links

Some restaurants try to include every social media platform, every delivery app, every promotion, and every review site.

Instead of helping customers, this creates decision fatigue.

Your bio page should prioritize the actions that generate the most business.

Outdated Information

Nothing damages trust faster than:

• expired promotions

• incorrect opening hours

• outdated menus

• broken reservation links

Review your page regularly to make sure every link is accurate.

No Clear Call-to-Action

Visitors shouldn't have to decide what to do next.

Guide them with clear actions like:

• View Menu

• Reserve a Table

• Order Online

• Book Catering

Simple, direct language consistently performs better than vague button labels.

A Simple Restaurant Bio Page Structure

Most restaurants don't need a complicated page.

A clear structure like this works well:

🍽️ Featured

• View Menu

• Reserve a Table

🚚 Order

• Order Online

• Delivery

📍 Visit

• Google Maps

• Opening Hours

🎉 More

• Catering

• Private Events

• Gift Cards

Organizing links into logical groups makes your page easier to scan, especially on mobile devices.

Restaurant Link in Bio Checklist

Before publishing your page, ask yourself:

✅ Is our cuisine clearly explained?

✅ Can customers find our menu in one tap?

✅ Is table reservation easy?

✅ Can customers order online?

✅ Are directions easy to find?

✅ Is our contact information visible?

✅ Are opening hours current?

✅ Is our best promotion featured?

If you answered "yes" to every question, your page is already more useful than many restaurant profiles.

For a more detailed review before publishing, use our Restaurant Link in Bio Checklist to make sure every important element is covered.

Frequently Asked Questions

Should I put my menu or reservation link first?

It depends on your business.

For cafés and casual restaurants, customers often want to see the menu first.

For fine dining restaurants, reservations are usually the highest priority.

Should I include every delivery platform?

Not necessarily.

If customers can order directly from your own website, place that option first.

It helps reduce commission fees and strengthens your relationship with customers.

How many links should a restaurant have?

Most restaurants perform well with five to eight carefully organized links .

Adding more links rarely improves conversions.

Focus on relevance rather than quantity.

Should I update my bio page for seasonal promotions?

Absolutely.

A bio page makes it easy to promote:

• Valentine's Day menus

• Mother's Day brunch

• Christmas catering

• Summer specials

• New menu launches

without changing your Instagram profile link.

Turn Instagram Visitors Into Customers

Posting great food content is only the beginning.

The real opportunity comes after someone visits your profile.

A well-structured bio page helps visitors move naturally from:

Instagram Post

↓

Instagram Profile

↓

Bio Page

↓

Menu or Reservation

↓

Customer

Restaurants that remove unnecessary friction often generate more bookings and online orders from the same amount of Instagram traffic.

If you're looking for additional ways to attract customers from social media, our guide on How Restaurants Use Instagram to Get More Customers explores practical strategies that go beyond simply posting food photos.

Getting Started

You don't need a complicated website to improve your customer experience.

Start with one organized page containing:

• Your menu

• Reservations

• Online ordering

• Directions

• Contact information

• Promotions

Everything your customers need should be available from a single link.

A dedicated link in bio page makes it easier for customers to take action while giving you the flexibility to update promotions throughout the year.

Final Thought

Your Instagram profile captures attention.

Your link in bio page converts that attention into reservations, orders, and visits.

When customers can quickly find the information they're looking for, they're far more likely to choose your restaurant over the competition.

The best restaurant bio pages don't have the most links.

They have the right links, organized in a way that makes every customer's next step effortless.